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At betterbusiness our aim is to leverage the impact of meaningful companies by providing the best performance-based customer acquisition solution on the market, powered by AI and machine learning.

The SEO Manager develops, plans, and executes our global and sustainable SEO strategy across multiple product categories. You are responsible for our own SEO projects as well as for the acquisition, support and development of our SEO partners.

You will work closely with our paid marketing team, partner management, product, and functional operations teams. This role is a unique opportunity to meaningfully contribute to the rapid growth of betterbusiness and that of our partners.

Please note, this team is based in European time zones, and we are specifically looking for people to join us in these time zones ±2 hours only.

Strategic Responsibilities

  • Develop, plan, execute our sustainable SEO strategy on- and off page

  • Define key SEO KPIs

  • Own and optimize ROI of SEO projects (internal and external)

Operational Responsibilities

  • Manage offsite and onsite optimization projects

  • Identify, establish long-term partnership with and steer external SEO partners

  • Conduct keyword research to guide external content teams

  • Review technical SEO issues and recommend fixes

  • Manage creation and optimization of website content, landing pages and search copy

  • Collect data and report regularly and adhoc on traffic, rankings and other SEO aspects

  • Conduct A/B testing

Business Impact (KPIs)

  • SERPs

  • SEO visibility

  • Clicks

  • Conversions

  • Spend & ROI on SEO projects


Skills needed

  • Proven experience as SEO Manager, SEM Manager or similar role handling partnerships aspects in this domain

  • Knowledge of standard and current SEO practices

  • Knowledge of HTML/CSS

  • Experience with SEO reporting

  • Experience with A/B testing

  • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)

  • Excellent communication skills

  • Strong organizational skills

  • Analytical mindset with numerical aptitude

  • Hands-on attitude



  • 100% remote and flexible: You prefer to start your day very early or want to travel the world while working? Just do it!

  • No 9 to 5: Instead of looking at the hours worked, we look at our company goals. If possible, we want to achieve them with 5 working hours per day

  • Your favorite hardware: You can choose your favorite hardware and OS, and we provide all the equipment you need

  • Agile work environment: In order to work in the most productive way, we use state-of-the-art tools like Slack, Jira or G Suite and modern project management methods like OKRs or Scrum

  • Training and seminars: We have a fixed budget for you to use to attend training seminars or conferences of your choice

  • Great retreats: In order to create beautiful experiences together as a team, we organize betterbusiness retreats several times a year

  • We care for people and the planet: we invest one day per year as a team to support a social or sustainability project. Furthermore based on our success, we regularly donate money to various organizations


Interview Process

At betterbusiness, we care a lot about who we hire. In order to create the most impact for our partners, we need to build high performing teams. Our recruitment process consists of four stages:

  1. Application

  2. Initial 15-30 minute conversation with the hiring manager

  3. Meet the team: 3 interviews up to one hour each with the hiring manager and co-workers. Depending on the role, we may ask how you would solve a problem and present your solution to the team

  4. Decision

betterbusiness embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We strongly believe that the more inclusive we are, the better our work will be.

Senior SEO Manager (m/f/x)

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